Historical Harvest, which is backed by Encore Shopper Capital, has acquired Pamela’s, a maker of gluten-free merchandise. No monetary phrases had been disclosed.
SAN FRANCISCO – Encore Shopper Capital (“Encore”), a non-public fairness agency that invests completely in main shopper merchandise firms, is happy to announce that Historical Harvest, has accomplished the acquisition of the Pamela’s model in a transaction that joins two heritage gluten-free pioneers. The acquisition greater than doubles the enterprise below Quinoa Company’s administration, strengthens its means to develop its retail footprint, and combines the gluten-free formulation experience and provider networks of each manufacturers to facilitate new product growth.
The 2 manufacturers have complementary gluten-free product strains. Historical Harvest’s portfolio consists of quinoa, pasta, scorching cereal, polenta and different plant-based protein merchandise comprised of gluten-free superfoods. Pamela’s choices vary from gluten-free baking mixes and baking elements similar to pancake combine and paleo flours to pasta meals, ramen, snack bars, cookies and graham crackers.
“I launched Pamela’s Merchandise in 1988 to supply great-tasting gluten-free merchandise for folks with particular dietary wants. The gluten-free house has exploded over time, and the corporate has grown accordingly,” mentioned Pamela Giusto-Sorrells, president and founding father of Pamela’s Merchandise, who’s stepping away from day-to-day operations. “Becoming a member of forces with Historical Harvest ensures that our dedication to delivering the most effective tasting gluten-free meals will proceed with an organization that has the identical values and dedication to high quality which have put us on the map.”
“The saying that there’s power in numbers applies on to this transaction. Marrying two established gluten-free manufacturers will give us extra traction with retailers, extra vital mass with suppliers, extra operational and advertising and marketing efficiencies, and extra knowhow in working with gluten-free elements for product innovation,” mentioned John Becker, CEO of Historical Harvest. “All of those elements will profit the rising variety of shoppers who want or favor gluten-free choices.”
In accordance with Encore Shopper Capital Working Accomplice, Steve Mintz, “This represents a transformational acquisition not just for Historical Harvest, but in addition for sister Encore firm Fantasy Cookie Firm which can manufacture a big portion of the Pamela’s merchandise. Whereas all the time lively within the gluten-free baking sector, Pamela’s represents a brand new degree of vital mass in gluten-free manufacturing at Fantasy.”
About Historical Harvest
Historical Harvest was the primary firm to carry quinoa to america in 1983, serving to set up it as one of many nation’s premier superfoods. At present the corporate’s portfolio spans a variety of natural, non-GMO, plant-based meals together with a number of styles of quinoa, pasta, mac and cheese, and polenta – all comprised of gluten-free ‘energy’ elements starting from quinoa to beans and lentils. For extra info, go to www.ancientharvest.com.
About Encore Shopper Capital
Encore Shopper Capital is a San Francisco-based non-public fairness funding agency targeted on the buyer merchandise trade. The agency has raised over $600 million in fairness capital and invested in over 30 firms within the sector. Encore’s present and prior investments embody branded meals and beverage entrepreneurs (4505 Meats, Aidells Sausage Firm, Brownie Brittle, Cece’s Veggie Co., Full Sail Brewing, KYLA Kombucha, Navitas Organics, Tender Stomach, Thanasi Meals), pet merchandise firms (ThunderWorks, Zuke’s), private care/magnificence firms (Supergoop!, MyChelle Dermaceuticals, tarte), meals and beverage manufacturing firms (Mesa Meals, Lion Drinks, Murry’s, Van Legislation Meals), and meals distribution firms (Freshko Produce Providers, Pint Dimension Hawaii, Tourtellot), amongst others. The agency targets firms with between $10 million and $100 million in annual revenues, the place Encore’s robust working experience in technique growth, model advertising and marketing and distribution growth can assist drive efficiency.